Ignite Your Stakeholders for Change

Samuel Temidayo Osinubi

Avian Behaviour and Conservation Scientist

Learn how to engage with stakeholders to drive sustainability efforts and achieve long-term success. Gain skills such as building trust, enhancing decision-making, and fostering innovation. Dive in, and let’s tackle this together!

Net Zero Careers

Ignite Your Stakeholders for Change

14 mins 28 secs

Key learning objectives:

Understand the importance of stakeholder engagement in driving sustainability initiatives
Outline strategies for effectively identifying, prioritising, and communicating with stakeholders
Recognise the role of collaboration and transparency in building trust and fostering long-term success in sustainability efforts

Overview:

Stakeholder engagement is crucial for driving sustainability. In this step, Samuel Temidayo Osinubi (Dayo) shows how working with diverse groups can build trust, improve decision-making, and spark innovation. By aligning goals, staying transparent, and keeping communication open, you can keep things moving forward, even when life gets messy. This is about staying on track, learning from others, and making sure your sustainability efforts stick, no matter what challenges come your way.

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Summary

What is stakeholder engagement and management?

Stakeholder engagement and management involve the processes by which organisations communicate, collaborate, and negotiate with individuals, groups, or organisations that have an interest or stake in their activities. These stakeholders can include employees, customers, suppliers, investors, communities, government bodies, and NGOs. Effective stakeholder engagement is crucial for sustainability because it brings in diverse perspectives, leading to more inclusive and effective solutions.

Why is stakeholder engagement crucial for sustainability?

Engaging stakeholders builds trust and credibility, which are essential for implementing sustainability initiatives. It enhances decision-making by incorporating diverse perspectives and expertise, helping identify potential risks and opportunities. Additionally, proactive stakeholder engagement aids in compliance with regulations, risk management, and fostering innovation. It also strengthens community relations, ensuring the organisation maintains its social licence to operate and aligns with Sustainable Development Goals (SDGs).

How can organisations formulate an effective stakeholder engagement strategy?

To engage stakeholders effectively, organisations should identify and prioritise stakeholders based on their influence and interest in sustainability efforts. Clear communication channels are essential, along with collaboration to co-create solutions that are widely accepted. Monitoring and evaluating engagement efforts ensure they remain effective, while fostering long-term relationships with stakeholders builds deeper trust and cooperation.

What are the key practices for effective stakeholder engagement?

Organisations should align their sustainability goals with stakeholder interests, engage early and often, and leverage stakeholder expertise and resources. Investing in training and capacity-building on engagement techniques is important, as is embracing transparency and open communication. Prioritising these practices ensures successful sustainability transitions and contributes to long-term success.

The opinions and viewpoints expressed in this video are those of the creator and do not necessarily reflect the views of any affiliated organisations.

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Samuel Temidayo Osinubi

Samuel Temidayo Osinubi is an avian behavioural ecologist who has worked in a variety of roles across multiple continents. His academic background includes a postdoctoral fellowship at the Fitzpatrick Institute of African Ornithology in Cape Town, South Africa, a PhD from the School of Biological Sciences in Christchurch, New Zealand, and an MSc from the AP Leventis Ornithological Research Institute in Jos, Nigeria. He has worked in various capacities with BirdLife International, the Nigerian Conservation Foundation, the Royal Society for the Conservation of Birds, Fauna and Floral International, the UN Convention on Migratory Species, and also enjoys time on cruise ships as an expedition lecturer. His core values are centred around achieving set conservation project objectives and opening doors for wider collaborations. He sees himself as a bridge between diverse points of view and backgrounds.

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